Hauts-de-France Joint Mobility Authority
Pass Pass: a new unified mobility experience
Modernizing the Pass Pass ecosystem to simplify user mobility and support intermodality in the Hauts-de-France region
Pass Pass: intermodal mobility in Hauts-de-France
The Hauts-de-France Joint Mobility Authority, a joint coordination authority between AOMs in the Hauts-de-France region, uses the Pass Pass multi-service platform to facilitate and encourage the use of mobility and transport services with a view to promoting intermodality at the regional level.
This approach relies on cooperation between the Mobility Organizing Authorities (AOM) that make up the Pass Pass Community, which has been managed by the Syndicat Mixte since 2009. The Pass Pass media, which serve as a showcase for this community, include a website, a mobile app, and a multi-service platform offering passenger information services, a mobility account, and an online store for distributing tickets via smartphone or card reader.
The project aims to modernize the Pass Pass ecosystem by separating the digital components from the traditional ticketing system in order to increase openness, multi-channel distribution, and the development of a regional mobility marketplace.
In this context, Coexya, the lead contractor, oversaw the overall management of the program and the implementation of the new Pass Pass solution. In parallel with the project, its tasks included maintaining the operational condition of legacy media, managing the ecosystem, and studying, designing, deploying, and gradually replacing existing solutions.
Why Coexya ?
Coexya is an expert in mobility, with more than ten major projects to its credit and in-depth knowledge of ticketing information systems and MaaS solutions. A recognized integrator, Coexya stands out for its strong ability to interface with partners, existing information systems, APIs, and complex real-time flows.
Coexya’s mobile and consumer web expertise is demonstrated through the design and development of iOS and Android applications as well as high-traffic web platforms. UX excellence, performance, and reliability are at the heart of its solutions, which are designed for everyday, critical, and large-scale use.
Finally, Coexya is a long-term partner, offering sustainable, scalable, and secure support for mobility projects.
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Focus on achievements
- Integration of a new, optimized, and more powerful route calculator (Hafas, from Hacon)
- Integration of the Monetico Split solution to set up a marketplace compatible with a revenue management system (breakdown of revenue by seller and collection on behalf of third parties)
- Distribution of tickets sold on the marketplace via media (Android, iOS, and website)
- Integration of the Conduent fare range into the marketplace
- Centralization of passenger actions through a mobility account (Pass Pass account) that brings together the various user accounts
- Implementation of an after-sales service module enabling managers to assist users in the event of a problem during their journey
- Optimization of the UX/UI on the website and mobile application
- Implementation of a CMS enabling the creation of editorial content for website users
What technical environment?
- Route Search Engine, Hafas (from Hacon) for more reliable routes for users
- Ticketing, Conduent for an integrated end-to-end fare system
- PSP, Monetico Split, for the implementation of a seamless and compliant multi-vendor payment system, compatible with revenue management
- CMS Drupal/PHP for editorial content that can be easily updated by teams
- Flutter, for high-performance, fast mobile applications
What results have been achieved?
The launch of the new Pass Pass media has been accompanied by significant results. The number of users increased by 88% in the first six months, while app installations grew by 72%, demonstrating rapid adoption by users.
In addition, the availability of a store compatible with the sale of third-party products paves the way for a true marketplace, ultimately enabling a wider range of mobility services and products to be offered.
Finally, the creation of a unified mobility account, the Pass Pass account, facilitates the centralization and management of different user accounts, simplifying journeys in the long term and enhancing the overall mobility experience.
