Expert point of view 28 Apr 2026
Generative AI: from promise to operational reality
Over the last two years, Generative AI has established itself as a major priority for businesses. It has impressed, inspired, and sometimes bewildered. Initial experiments offered a glimpse of its immense potential: the ability to draft text, summarise documents, automate simple tasks, and spark inspiration. However, in practice, a question quickly surfaced: how do we move beyond individual use cases to truly transform business functions?
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