E-publishing: Manage and optimise your multi-channel customer communication
Customer communication management platforms that meet new needs
Why a good document flow management strategy provides a successful customer experience ?
Today, companies are dealing with challenges related to communication with their customers. The number of communication channels is increasing, the need for personalisation is becoming stronger and stronger, the digital revolution is accelerating and legal requirements are becoming more stringent.
Multi-channel communication is at the core of development strategies
Desktop publishing places IT at the centre of your communication. Based on your customer data, desktop publishing tools will enable you to design your communication media, then generate your documents on a massive scale.
These are personalised with your data, in the format of your choice (ex PDF for archiving, postal dispatch, SMS, email, online availability, website, etc.).
Coexya offers support in the implementation of CCM platforms
Customer Communication Management (CCM)
- Audit, support, advice
- Document migration
- Implementation of the CCM base
- Integration with business applications ( invoicing system), ERP, CRM
- Sorting / Consolidation / Splitting
- Implementation of document production monitoring through a web portal
Customisation and targeting of communications
- Creation of a rationalised and optimised document database
- Delegating document design to the business lines
- Delegation to the business units of the management of marketing campaigns and customised sales campaigns
- Multi-channel and multi-media distribution
Customer Experience Management (CXM)
- Implementation of CXM platform
- E-document generation
- Digitalisation of the customer journey
- Marketing data management (Segmentation, Targeting, Data-Driven)
Our team of desktop publishing experts will answer your needs
Are you facing a specific problem in your desktop publishing communication processes? Thanks to a perfect knowledge of desktop publishing solutions on the market, as well as the most recent web standards, our teams can also recommend customised software.
Our desktop publishing software
The KAMI Suite is a range of products and services to help you manage your electronic documents and create the best document migration processes and customer communication channels for your business.
FAQ: Everything you need to know about modernising your desktop publishing and CCM
-
/ How can you successfully migrate from a legacy desktop publishing system to the cloud?
Migrating an ageing desktop publishing system requires a structured approach to avoid any service interruption. Coexya’s experts recommend a comprehensive audit of document templates followed by a streamlining of workflows before switching to a microservices or SaaS architecture. This methodology makes it possible to reduce technical debt in the long term and increase scalability.
-
/ How can desktop publishing improve the omnichannel customer experience (CX)?
Modern desktop publishing transforms transactional documents (invoices, statements) into engagement vectors. By adopting an integrated CCM (Customer Communication Management) solution from Coexya, you can distribute interactive and responsive content across all channels (web, mobile, paper). Hyper-personalisation of messages thus strengthens brand image and customer satisfaction.
-
/ What are the solutions for ensuring GDPR compliance and legal archiving?
Securing document flows relies on data traceability and integrity. Coexya deploys electronic signature and archiving components with probative value (SAE) that comply with current standards. These systems ensure GDPR compliance, the protection of sensitive data, and the legal validity of every document produced and stored.
-
/ What is the actual ROI of a CCM modernisation project?
The return on investment for a Customer Communication Management project is twofold. Immediately, it enables a massive reduction in postage costs thanks to digitisation. In the medium term, the business process automation implemented by Coexya reduces manual errors, speeds up payment times (DSO) and lowers IT maintenance costs.
-
/ How can CCM be integrated with a CRM such as Salesforce or an ERP such as SAP?
Interoperability between desktop publishing and business tools is crucial for business agility. Coexya uses APIs and native connectors to link leading solutions (Quadient, OpenText) to your information systems. This integration allows you to generate personalised documents in real time from your CRM or ERP data, without any manual re-entry.
