B2B & Marketplace E-commerce Expert: Consulting, Integration and Tailor-made Solutions
What tool to choose for your BtoB online business?
Connected commerce is no longer limited to simple transactions. For B2B players, it represents the heart of digital transformation and operational efficiency. At Coexya, we support companies in deploying robust e-commerce platforms capable of transforming their sales model and simplifying interactions with their partners.
Whether you are a medium-sized enterprise or a large corporation, we integrate the best solutions on the market and develop specific features to meet your growth and IT interoperability challenges.
A 360° approach to managing your digital performance
The success of a B2B e-commerce project depends on striking the right balance between user experience (UX) and the complexity of business flows. Coexya is involved at every stage to ensure this balance is achieved.
E-commerce Strategy Audit and Consulting
Before any technical implementation, we analyse your sales processes. Our support begins with the audit and strategic consulting phase to validate your business model, define your roadmap and analyse the expected ROI. We ensure that the tool meets the expectations of your sales representatives and end customers.
B2B business-oriented UX/UI design
B2B requires specific features: segment-specific catalogues, negotiated pricing management and self-service portals. We design interfaces that simplify complex purchasing while enhancing your brand image. Then optimise your sales performance with our Data & Analytics expertise for fine-tuning your sales indicators.
Development, Integration and Third-Party Application Maintenance (TMA)
Our teams develop and maintain your platforms in operational conditions. From the implementation of in-house solutions to the integration of leading software packages, we guarantee a scalable platform. We ensure the high availability of your platforms thanks to our secure and managed cloud hosting solutions.
Interoperability at the heart of your information system
Your e-commerce platform should not be a silo, but a natural extension of your existing information system. Coexya makes data the cornerstone of your success.
Seamless connection with your ERP, CRM and PIM systems
We are experts in integrating your front office with your management tools:
• ERP (SAP, Microsoft Dynamics, Sage, etc.): For real-time synchronisation of stock, prices and orders.
• PIM: For consistent and enriched distribution of your product information across all your channels.
• CRM (Salesforce, Microsoft, etc.): For a 360° view of your customers, enabling your sales force to better advise your buyers.
Marketplace and E-procurement Solutions
We support organisations wishing to switch to the Marketplace model in order to expand their offering or centralise their purchasing. Thanks to our expertise, we implement Punch-out (OCI/cXML) solutions that enable your customers to order directly from their own purchasing software, thereby streamlining the entire supply chain.
Why choose Coexya for your e-commerce project?
When you choose Coexya, you are choosing experts who combine technical agility with business acumen. We don’t just deliver a website: we build your future sales channel.
1. Multi-sector expertise: In-depth knowledge of the challenges facing industry, distribution and services.
2. Mastery of ‘bespoke’ solutions: Ability to develop specific building blocks where standard solutions fall short.
3. Proximity and commitment: Local teams that support you from the scoping phase through to the continuous optimisation of your performance.
Our technology partners: the best in SaaS and Open Source
A pioneer in French marketplaces since 2015, Wizaplace is building a modular tool capable of meeting everyone's needs – marketplace, e-procurement platform – and creating the best solution for you.
Join our next webinar
What if AI became your best tool for increasing your e-commerce performance while offering a smoother, more personalised and more efficient user experience?
Webinar: Thursday 19 March at 11am
Ready to transform your B2B sales model?
Our experts are on hand to audit your current platform or design your future customer portal. Together, let’s make digital your primary growth driver.
FAQ: Succeeding in E-commerce & Marketplace Projects
-
/ What is the ROI of a B2B e-commerce platform for an industrial company?
The return on investment (ROI) of a B2B e-commerce project is measured by the increase in average basket size and the drastic reduction in order processing costs. By automating administrative tasks, your sales representatives can focus on active prospecting. Coexya helps companies digitise their sales processes to transform a cost centre into a profitable and scalable growth lever.
-
/ How can you guarantee the integration of an e-commerce site with an ERP (SAP, Microsoft Dynamics, Sage)?
Successful integration relies on real-time, bidirectional synchronisation of data flows (stock, specific prices, customer accounts). At Coexya, we use robust API connectors and high-performance middleware to ensure perfect interoperability between your e-commerce front office and your back office (ERP, CRM, PIM), thus guaranteeing unique and reliable data without any disruption to the flow.
-
/ Why choose a B2B Marketplace model rather than a traditional e-commerce site?
The B2B Marketplace model allows you to expand your offering without carrying additional stock and to centralise purchases within your ecosystem. It is an ideal solution for becoming the leading player in your market. Coexya supports you in deploying solutions such as Wizaplace or Salesforce to manage the complexity of seller flows and multi-supplier invoicing.
-
/ What is Punch-out and how does it simplify e-procurement purchasing?
Punch-out is a protocol (OCI or cXML) that allows your customers to connect to your e-commerce catalogue directly from their own purchasing software (e-procurement). This automates order transmission and complies with their internal validation workflows. Coexya deploys these connectors to remove administrative friction and build loyalty among your key accounts through seamless technical integration.
-
/ Why should I find an e-commerce expert to support me locally (Paris, Lyon, Rennes, Lille, Brest, etc.)?
For large-scale projects, choose partners with dual expertise: business consulting and technical integration. Coexya’s local support in the region facilitates design workshops and ensures a better understanding of your local logistical and commercial challenge.
-
/ Why should I find an e-commerce expert to support me locally (Paris, Lyon, Rennes, Lille, Brest, etc.)?
For large-scale projects, choose partners with dual expertise: business consulting and technical integration. Coexya’s local support in the region facilitates design workshops and ensures a better understanding of your local logistical and commercial challenges.
