Artificial intelligence for intellectual property management

The Intellectual Property Office of New Zealand (IPONZ), has launched its Trade Mark Check app, based on the Acsepto search engine. Powered by the latest Artificial Intelligence technology, this app allows you to check the availability of your trademark ideas on your mobile, tablet or laptop


IPONZ estimates there are approximately 10,000 new businesses each year that don’t register their intellectual property. Trade Mark Check stops the guessing. It lets you know, straight away, if there might be a problem in registering a name or logo as a trade mark.

Trade Mark Check also provides useful guidance and tips. It explains some key concepts about trade marks in simple, clear terms to give you useful and valuable insights.

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Trade Mark Check, an application that simplifies the management of intellectual property rights

Using a phone, tablet or laptop, you can quickly find out if a brand name, logo, or even a hand-drawn scrawl of a logo, is already on New Zealand’s Trade Mark Register, or looks similar to one that is.

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Our know-how

Artificial Intelligence technology

Trade Mark Check combines a brand-new user interface with the latest Deep learning Artificial Intelligence technology from Coexya, to identify and order matches from the IPONZ Trade Marks database.

Teamwork project

What makes Trade Mark Check unique is that IPONZ designed and tested the tool with Trade Mark Examiners and New Zealand businesses.